crafting moments that matter.

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dedicated to the art of

an experience design studio

having a good time.

for.play is a new wave creative and experiential studio on a mission to reignite purpose through bespoke experiences across varied mediums.

Hersheypark Guest Experiences. Two team members in blue polos celebrate in front of the ferris wheel.

The Lost Garden: McKittrick Halloween. A man in a top hat looks through a window at a glittering woman.

let's play

The Expedition. A group of designers works on a tabletop map formed from artifacts.

Speakeasy Magick. A hazy bar with several small tables has spotlights on individual guest magicians.

At the Illusionist's Table. A table is set with wooden chargers, black cloth, wine glasses, and lit only by candles.

A pair of plastic Groucho glasses sits on a table.

Tribeca X. An audience member laughs during presentations.

our work

our philosophy

We believe in the power of unique experiences to co-create our better futures, one meaningful moment at a time.

Our collective of empathetic & bold creatives crafts bespoke experiences designed to help brands, individuals, and organizations reach their creative potential. We're on a on a mission to inspire, invigorate, celebrate, and transform through moments big or small––but always IRL.

more ideas

our expertise

We're dedicated to creating memorable, joyous, and thoughtfully-curated bespoke experiences. Regardless of medium, we’re on a mission to build stronger audiences for communities, ideas, and brands through playful, interactive experience design.

story-led
strategy

Collaborating with bold brands and storytellers to create unique and memorable experiences that strengthen relationships.

story-led

strategy

experience design

Designing IRL and digital experiences and interactions, and events for organizations, brands, and individuals, incorporating elements of creativity and play to engage participants.

experience design

narrative
development

Crafting overarching narratives and thematic elements that enhance the overall experience, whether in physical spaces, digital platforms, or events.

narrative
development

creative direction

Designing and executing creative including parties, conferences, and gatherings beyond traditional entertainment, incorporating elements of creativity and play to engage participants

creative direction

production

Conducting research infused with play and creativity to inform and enhance the design process, ensuring a deep understanding of the target audience and market.