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Serious fun for serious impact.
Working at the intersection of storytelling, community, ephemerality, and radical play, we collaborate with creatives, designers, storytellers, and organizations to create narrative experiences that inspire, invigorate, celebrate, and transform (and have a good time while doing it).
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Creative director Brooke Viegut discusses the importance of design criticism and fostering new dialogues to grow within the industry.
Thinking about how our spaces influence our mood, creative director and experiential lead Brooke Viegut writes about the latest rise of maximalism in interior design. Where did it come from? Why are we all so obsessed? Maybe it's just designing for joy!
for.play is thrilled to be curating, designing, and producing this year's 3D Tech Fest: Redefining Fashion Intelligence! This year's mission is to explore the relationship between human intelligence and technology, identifying how human and artificial intelligence can combine to determine a better future for fashion.
We're ringing in the new year at The McKittrick! For one night the world turned over and The Midnight Ball emerged, bringing in 2023 showered in diamonds. Spot some of our narrative design and experiential details in this review.